Standing up for Women

Published: 26th March 2015 06:00 AM  |   Last Updated: 25th March 2015 11:54 PM   |  A+A-


Even as the Indian team is two steps closer to retaining the world cup crown, players have sent special message to the world, to #RespectToProtect women. In this new campaign launched by the city-based NGO ‘My Choices’, India’s now youth icon cricketer Virat Kohli along with his fellow cricketers Suresh Raina, Ambati Rayudu and Team India director, Ravi Shastri, have pledged to “Respect to Protect” and are hoping to inspire others to do the same. This campaign aims to completely turn around the notions of what it means to protect a woman or a girl.

In a video launched for the same cause, Virat Kohli’s talks about his idea of protecting and respecting women. “Protecting a woman means respecting her, protecting her choice to wear, to be, to earn, to dream whatever she wants. Protect  means respecting her independence, I will protect to respect.” 

For Ravi Shastri, “Protecting a woman means respecting her; protecting her emotional, sexual, economic and physical rights. Protect means respecting her rights.

Suresh Raina says, “Protecting our women is how we protect our mother, sister and girlfriend, it’s important that she can do whatever she wants and we need to support her and always be there for her.”

Talking about the aim of the campaign, Elca Grobler, founder of My Choices says, “At My Choices we firmly believe in the value, beauty and strength of every woman and girl. We also believe that the greatest gift a father can give his children is to respect and love their mother. Imagine an India where women and girls are valued and respected and treasured for all they are. Imagine an India where a girl can roam around freely because she is protected by all. This campaign will inspire all of us to stand up and respect2protect. It will encourage men, young and old to step up into a position where they can and will respect and value women. And for the women of this beautiful country, hopefully this will be a reminder for them that there are thousands and thousands of men out there who want to stand up and respect2protect.”

Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp