Actor-Effect?

To make a nation or a state tourism-friendly and to increase the incoming of tourists, it takes more than a superstar to endorse it

Published: 13th January 2016 04:32 AM  |   Last Updated: 13th January 2016 04:32 AM   |  A+A-

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HYDERABAD: Public service announcements by Aamir Khan as part of Ministry of Tourism’s Incredible India Campaign struck a chord with many – Indians in the country, abroad and also foreigners who made their regular visits as tourists. 

After the actor created a stir in the nation with his statement that he is scared to live in India, rumours started to pour in that the ministry decided to remove Aamir Khan as the brand ambassador. Soon, it was clarified that the actor’s contract was over and hence he he had to step down.

Only last week, superstar Amitabh Bachchan was replaced by Aamir Khan as the tourism ambassador. Bachchan earlier endorsed Gujarat Tourism. Both the actors sure have the power to create an impact and even bring in an influx of tourists. But is that as simple? After our beloved Maggi was banned, all the stars endorsing it faced the fury of Maggi lovers – Madhuri Dixit, Preity Zinta and even Amitabh Bachchan.

They were blamed for being irresponsible and endorsing something that was not credible. We asked readers if they too feel the same way. They tell us that making a nation tourism-friendly is more than just having a superstar endorse it.

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