HYDERABAD: Upcycling is a way to reduce waste, one can turn trash into treasure, and help save the environment in the process. It takes existing products and materials and turns them into practical new items - instead of simply throwing them away.
One can use his/her creativity of transforming unwanted items into something practical and sustainable, which can be used again and extend the lifespan of an item by repurposing it. Also, anyone would love to receive a creative up cycled gift rather than a mass-produced item purchased from a store.
In light of this, LoveThisStuff, which calls itself “a 24x7 online exhibition where you can discover extraordinary products from creative entrepreneurs and designers from across the country” brings you the up cycled and environment-friendly products created by different designers to promote the three R’s Reduce, Reuse & Recycle.
Founded by Vatsala Kothari, it is an online marketplace which connects artisans with consumers. Backed by Growth Story, the venture-builder platform founded by K. Ganesh and Meena Ganesh, the brand has a seller-aligned business model.
Through the platform, creative entrepreneurs such as designers, artists and hobbyists can sell their creations and curious buyers can get original, handmade products that break the norms of the mass market.