HYDERABAD: The integration of Internet of Things (IoT) and Machine Learning (ML) into several websites and products has put personal information and data in a precarious condition.
A digital consumer survey conducted by Accenture Consulting recorded that 55 per cent of people in the country use Artificial Intelligence (AI) technology via voice-enabled digital assistance in smart phones and laptops. It also recorded that 153 million consumers in the country are ready for hyper-personalised services in AI leaving behind countries like even UK and US.
The vulnerability of this phenomenon has led to several cyber terrorism attacks that included identity theft and information leakage—a case in point is the leakage of Aadhar numbers from government websites.
Aakash Kag, a data scientist based in the city, said AI and video analytics are dangerous when looked at the way they would be able to track users’ data. ‘IT protection law in India needs to be strengthened’
“Data protection is a major concern. This is why China has a strict data privacy law. Data analytics and AI is already a part of our life and will further dominate considering the technological expansion in the country,” he said. IT protection law in India should be strengthened considering the exponential data generation in the country, he added. Explaining further, Aakash Kag said that people do not realise that certain free applications use personal data history to target specific advertisements.
“People think that WhatsApp is a free service but it is not. Facebook recently acquired all messages shared across users and cleverly positioned advertisements based on behavioural patterns using AI,” Aakash said.
Cyber security systems likely to rise
However, some experts, say that there would be slow transition in the era as digital trust might get into the picture where stakeholders believe each others in the coming days. Misuse of data can also be predicted through software said Umesh Udayaprakash, director of Tek Systems. “As exclusive companies started to develop anti-virus software to guard computers against malware, more cyber security firms will see a rise. They will create newer job opportunities and will also protect data,” he said.
Companies will harness digital harmony and digital trust will be the face of work ethics, Udayaprakash added. “There are patterns that are along the way data is generated and open source technologies will increase,” he said.