We ordered 2.5 times more haleem online than last year

Yes, some of us ate the hot and spicy dish as early as 7 am and some binged on late nights

Published: 13th June 2018 11:23 PM  |   Last Updated: 14th June 2018 02:48 AM   |  A+A-

By Express News Service

HYDERABAD: Hyderabad accounts for 80% of the Haleem orders in the country (on Swiggy), followed by Bangalore and Chennai. The City of Pearls, with a host of delectable options to choose from, continues to be a haven for some mouth-watering Iftaar fares. Yet, no Iftaar menu in the holy month of fasting is complete without a serving of the famous Hyderabadi Haleem.

Given its popularity, Hyderabadis flock to Swiggy to order a serving of this delicacy be it for lunch, snack or dinner time. Order analysis from Swiggy shows that Haleem orders on the platform are seeing a significant growth, fuelled by the increasing number of restaurants and exciting offers for consumers. This year, Swiggy doubled the number of restaurants serving Haleem on its platform compared to 2017.

In fact, the average weekly orders for Haleem also jumped over a 100% compared to last year. Overall, Swiggy witnessed a 95 percent increase in Haleem orders in Hyderabad during Ramadan time compared to non- Ramadan days this year.

“Hyderabad is synonymous with its love for Haleem. It is no surprise that other than the good old Biryani, Haleem leads the list of most sought-after delicacies on the Iftaar menu. Nationally, Hyderabad accounts for almost 80 percent of all Haleem orders on Swiggy, followed by Bangalore, Chennai and others,” said Srivats TS, VP, Marketing Swiggy. “Swiggy has added several new restaurants on board and even extended our delivery time till 3.30am in some locations to match the demand and satiate Hyderabadis’ love for Haleem”

Swiggy has over 250 restaurants spread across 40 locations in the city serving Haleem this year. Top brands like Pista House, Sarvi, Grill 9, Mehfil, Grand Hotel, My Friends Circle, Hotel Sohail Waves, Chicha’s are exclusively available on Swiggy. For other findings from Swiggy’s order analysis, see the boxes.

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