HYDERABAD: Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. According to the total rate of content consumption on UC News Feed platform in India, Entertainment is the largest category in mobile content consumption for Indian users，accounting for 27.4 per cent，followed by Sports and Lifestyle which accounts for 18.6 per cent and 13.8 per cent respectively.
The report, jointly issued by Cheetah Lab from Cheetah Mobile and UC Media Lab from UCWeb throws light on consumption habits of Indian mobile users during the time span from January to September 2018, along with latest trends in the mobile entertainment industry. Entertainment is the most consumed category on UC News Feed；Priyanka Chopra ranks first in female celebrity popularity list.
According to UC News Feed，Entertainment remained the most consumed category，followed by Sports and Lifestyle. Articles（texts and images） remain the main form of creation for Indian content producers, accounting for 88% of all entertainment content, whereas video accounts for over 11% of all content consumed.
Looking at in-app consumption of UC Browser and UC News, articles retain the top spot with overall consumption accounting for 83.59 per cent; and video consumption at 16.41per cent. According to Cheetah Data, gender ratio of Indian entertainment users is identical to that of Indian internet users, where men account for the majority with a ratio of 67.89 per cent. And 80.36 per cent of all entertainment users are young people under the age of 30.