As Elections Approach, Politicos Take Ballot Battle to Cyber Space - The New Indian Express

As Elections Approach, Politicos Take Ballot Battle to Cyber Space

Published: 12th April 2014 08:17 AM

Last Updated: 12th April 2014 09:16 AM

Apart from indulging in verbal duel with their rivals in the real world, almost all political parties and their candidates in the State are becoming tech-savvy. In a bid to win over the electors, parties and politicos are trying to wage a battle with their political opponents in the cyber world too.

As the general polls approach, political parties are trying to embellish their websites so as to win over electors in the run-up to the polls.

The TDP is using its website to host Naidu’s speeches, delivered during his ongoing poll campaign.

Besides having an exclusive IT cell to take up online campaign for the party, the yellow party has also got a techie forum called Telugu Saanketika Nipunula Vedika to garner the support of IT professionals for the party.

With the help of this forum, the yellow party is able to undertake a political campaign, with the title, “Bring Babu Back” in the cyber world. 

TDP chief N Chandrababu Naidu’s son Nara Lokesh is looking after the IT wing of the party with the help of some IT professionals, who are sympathisers of the TDP.

YS Jagan Mohan Reddy’s YSRC has also using its website to propagate its ideology among electors on the virtual world. Like the TDP, the YSRC is also posting the latest speeches of Jagan, Vijayamma and Sharmila on its website as soon as these leaders deliver them during their ongoing poll canvassing.

Apart from using its website as a powerful tool to inform the happenings in the party to its leaders and workers, the the YSRC has launched a hitech campaign against its political rivals on YouTube.

Not to fall behind in undertaking online campaign, the TRS chief K Chandrasekhar Rao also a few days ago launched an exclusive website for his party,

In this website, the pink party is uploading the recent videos of Rao and other prominent leaders of the party.

Party MLAs such as KT Rama Rao and T Harish Rao have set up separate websites, and respectively, for themselves to inform their electors how they have developed their constituencies.

“Internet gives the opportunity to the politicos to share their views with educated sections of electors and get instant feedback. That is why Net has become a powerful platform for politicians to reach out people,” TRS MLA T Harish Rao told Express.

Various sympathisers of the TRS are also running their choice of websites to campaign for the pink party. The website, is a popular one among those sites. The site is being run by Telangana IT association (TITA), a registered organisation with about 3,000 IT employees.

With the help of this site, the association is trying to persuade the techies in the region to vote for the TRS in the upcoming polls. The BJP too is using the web to reach out to various sections. The party has got its own website to propagate its political philosophy.

However, the party has yet to set up separate websites for its Seemandhra and Telagnana units.

Party Telangana state president G Kishan Reddy is maintaining a separate website,, for himself in order to attract people on the virutal world.

Not to be lagging behind the tech-savvy young politicos, the BJP veteran and party candidate for Secunderabad Lok Sabha seat Bandaru Dattatreya has launched a mobile app, Namo Dattanna, to win over electors.

Even the Congress, which spends very little by way of publicity, had set up its site just before the bifurcation of the State. But, the party is unable to make changes to the site in tune with the splitting up of APCC into Telangana PCC and Andhra PCC. The website still shows Botcha Satyanarayana as the APCC chief.

Tweeting to voters

The parties, which already have their own websites, are also using social networking sites to propagate their views and to pick holes in the policies of their rivals. Parties are competing with one another to use social media sites such as Facebook, Twitter and Google+ to reach out to the electors. For instance, the TDP is using sites like Facebook and Twitter to attack its political rivals.  Party chief Naidu’s son Nara Lokesh is posting critical remarks against rival parties on Twitter. “Parties undertaking canvassing among people has more or less become a passe in this age of Information Technology. Hence, almost all political parties have now started Internet campaigns to outdo their rivals. Our party is ahead of other parties in undertaking online campaign,” TDP senior leader Kambhampati Rammohan Rao told Express.


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