Bejewelled city - The New Indian Express

Bejewelled city

Published: 11th November 2013 10:52 AM

Last Updated: 11th November 2013 10:52 AM

Jewellery brand PC Jewellers opened their flagship store in the city on Sunday -- the first in the city and in the South as well. Located at Punjagutta, the store will have on display a wide collection in diamonds, stones, gold, polki and kundan.

Given the wedding season that’s coming up, the store will also cater to collections for the wedding rush.

The two-level store will also feature a ‘Luxury Lounge’, which will house customized designs in higher price range.

Balram Garg, managing director, said, “The launch is a first step of our journey in South India. Hyderabad has an enormous cultural history and still has a glimpse of the royalty and tradition. So, the designs which we have brought here, we hope, aptly suit the tastes of the people.”

In the spirit of its launch, the jewellery brand has also announced a bumper prize for customers which will see a lucky person drive away with a brand new Skoda Rapid. Various schemes have also been introduced, applicable till November 17, including a lucky draw for customers who shop for more than `25,000.

The lot will be picked on November 20 at the showroom. Other offers like 10 per cent discount on diamond jewellery and 15 per cent discount on making charges of gold jewellery among many others have been introduced. As many as 130 gifts will be given away, besides the shiny new car, as a part of the lucky draw.

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