When modern meets tradition

If you want to get a trendy pair of anarkalis and palazzos with a contemporary touch this festive season, try out the latest collections by Salt Studio, a Kochi-based clothing brand
Salt Studio, a clothing brand has brought out their onam collection ‘Vedic'
Salt Studio, a clothing brand has brought out their onam collection ‘Vedic'

KOCHI: Every year for Onam, there is a wide collection of traditional saris with golden borders and patterns in green and red.

As everyone is buzzing in and around about whites for Onam, there is a change this time in the outfit collections for this festive season. Salt Studio, a clothing brand has brought out their onam collection ‘Vedic’ by setting in a new trend with a mix of traditional and contemporary.

The collection is all decked up for the festival resonating colours and flowers. A line of less thought range of silhouettes, styles and motifs for the traditionally over bored urbanites have also been presented this season. “ I have taken colours of flowers and have used wild red in our outfits as I wanted to give a more of western look along with the traditional,” said Diya John, designer head of Salt Studio.

The collection springs out in a rich array of colors, oranges and yellows to amp up the festive mood, shades of purples and pinks for extra jazz, blues and grays for that one-of-a-kinds. 

A series of rich motifs are used, putting intricate embroideries and detailing into play. Being Salt, the silhouettes in the collection constitutes of peplums, palazzos, floor length anarkalis and salwars. At salt, every ensemble is unique and that’s how the collection portrays the weareras well. “We have tried to bring in the cut-pattern where the crop-tops have been used with the traditional kerala saris and the flared crop-tops have been paired with a pair of embroidery work palazzos,” said Diya.

Instead of going in for the usual tops and anarkalis, new designer collections have been brought out specially for the youth. Shades of earthy-mustard, bright yellow and shades of green are most preferred and are in fashion nowadays. “I like to try new colour palattes and youngsters also prefer shades of wild red, green and biege so in this new collection I have brought in these trending colours to give a more traditional-cum-contemporary look,” she said. 


Another outfit which is a fashion trend is the loose fitted crop-tops with flower embellishments which is paired with a plain silk skirt with no kasava work. The zardosi work is also in demand which comes in vibrant colours of green, bright red and pink.The free spirited and colourful collection is all set to contemplate the season. It’s time to make a choice of the trendy over the traditional.

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