THIRUVANANTHAPURAM: As Snapchat and Instagram stories are taking off phenomenally in the West as innovative tools for live interface, Kerala is planning to use its own live streaming technology to tap tourist’s tryst with the God’s Own Country.
Considering its potential for tourism promotion in India, a group of young professionals from Kerala, with the support of state’s Tourism Department, is all set to explore live streaming as a major campaign tool for the upcoming second edition of International Conference on Tourism Technology (ICTT) in Kochi.
Association of Tourism Trade Organisation (ATTOI) will organise the three-day event at the Le Meridien Hotel in Kochi from June 8 to 10.
“Technology has become an essential part of tourism industry. Unlike other social media tools, we have noticed live feeds are getting more traction. It is intimate, engaging and authentic than any other form of tourism destination promotions,” said ATTOI president Anish Kumar P K, winner of the Kerala State Tourism Award for best use of IT in tourism. In December last year, ATTOI, as a curtain raiser to an international conference, organised live streaming of an underwater betrothel to showcase beach resorts as a unique offering of Kerala Tourism. Over 25 lakh viewers across the world watched the video streamed live from the beach resort of Kovalam.
“The event was a huge hit as it attracted a large number of viewers across the globe. The campaign is focused on giving people a chance to explore a place before they embark upon their journey. This defines the changing dynamics of tourism,” Anish Kumar said.
ICTT 2017 aims at helping the tourism industry players to stay abreast with the latest technology through effective usage of the digital platform.