THIRUVANANTHAPURAM:A small lump of dough, be it coloured play dough or homemade for making chappathis, is loved by children and their parents alike. For the child, it is a favourite play thing that they can squash, squeeze, roll, flatten, chop, cut and shredded. It will be messy during ‘dough play’ but mothers are generally happy about it. Dough keeps the child engaged and it is a delight to see their creativity taking various shapes and forms.
City-based Invis Multimedia is using the potential of dough as a learning tool to promote organic learning online. Its website www.kidukidu.com has ‘Uncle Sudheer’ teaching preschool kids how to make craft items such as modelling playdough (play doh), alphabet making crafts, toy-making etc. The instructor demonstrates how to make a giant panda, giraffe, Ganesh idol in 3-4 minutes time using dough of different colours. “Our initiative to promote organic learning has been well received. Within six months, since the launch of the website, it has received 30 lakh views.” said the managing director of Invis, MR Hari.
The instructions are in English, keeping in view the international viewers. The videos that help children make alphabets have been the most popular ones. The contents of the website are available in a mobile application called Whiz Kidz Media, developed by former YouTube employee Amit Agarwal. Sudheer, head of graphics in Invis, is the instructor featured in tutorials. He plans to conduct live workshops for children. The viewers can interact with the instructor and make toys at their pace.
Playing with dough is considered good for improving creativity as well as communication skills. It can also strengthen fine motor development of tiny hands. Besides dough, Invis plans to teach children to make alphabets using eggs, carrots and so on. According to Hari, more features will be added to the site by May.
Soon, KiduKidu will release story videos. The new feature will have dancer Rajashree Warrier enacting Panchatantra and Jataka tales to children. Children’s book author Shobha Tharoor lends her voice to the narration. “Our story telling method helps children to learn the sign language of dance through Indian stories. They will also be able to improve their English language skills while listening to it.” said Hari.