International trade has been an integral part of the country’s growth since the concept of trading was introduced. Now, with the advancement in technology and emerging market trends it has become a necessity to survive. This has not only influenced the market, but also the education sector. With this in mind, Indian Institution of Export and Import Management (IIEIM), Mumbai, was started as early as 1990 with a global perspective. The main focus is on foreign trade, international business education, training and research.
Says Prof PP Radhakrishnan, founder-president, “The executives of today need to constantly evolve and understand the needs of the international market. They must understand the movement of products and services and create an environment conducive to trade. It is with this aim that IIEIM was initiated.”
The institute offers a master’s in international marketing and business. This course covers management of international marketing, business operations and analytical skills to identify new opportunities. An executive master’s in international trade is also available. This is mainly aimed at working executives, professionals and young entrepreneurs from trade, industry, business sectors, service organisations and government departments. They also offer diploma programmes in export import management and logistics management and a certificate course in export-import management aimed at students who have completed Class XII and are pursuing their diploma in any discipline. “All courses are job-oriented and IIEIM has a unique pedagogy which comprise guest lectures, workshops, port/field visits, case studies, seminars, AV aids, student presentations, group discussion, assignments, role plays, work shops, independent research, etc,” says Prof Radhakrishnan.
The swift change in the world trading system requires a breed of new managers and entrepreneurs who can work in the complex international business environment. And as he promises, IIEIM has played a significant role in instilling this change in the Indian youth. But he also feels there is a need for awareness and importance to be given to these unique courses. Placements are not a problem at IIEIM as almost all organisations have now moved into the concept of globalisation. Companies like Reliance Industries, Johnson and Johnson, Coates of India, Siyaram Mills, NOCIL, Tailor Made Polymers India, Bombay Customs, DCW, OTIS Elevators, Godrej Agrovet, Tata Iron and Steel, etc, have recruited students from IIEIM.
Prof Radhakrishnan says that the future will see a world where world trade will be supreme and there will be a need for huge number of people in this sector. This will automatically lead to managers with specialised management qualifications which may be more useful for specified tasks.