NEW DELHI: Internationally renowned actress and fitness enthusiast Nina Dobrev have joined global sports brand Reebok and Les Mills to help fulfill the two brands’ to inspire, engage and empower people to be fit for life.
Together, Nina, Reebok and Les Mills will encourage women across the world to harness their passion, energy and confidence through fitness – championing Reebok’s intrinsic message of self-betterment and Les Mills’ unwavering mission to create a fitter planet by coming together as one.
“Days on set are long but I always prioritize a healthy lifestyle. Working out helps me maintain balance, and really lets me relax and recharge,” shares Dobrev.
“I’ll get together with friends and hit a class. You can’t beat working out as a group: you push each other to go further and there’s a real sense of empowerment that makes you feel part of a community,” added The Vampire Diaries star.
A true fitness advocate who enjoys regularly working out with friends, Nina is the perfect ambassador for the powerful motivational effects of group fitness, the core principle that underlines the Reebok x Les Mills partnership.
The alliance delivers a partnership that is powered by people, dedicated to providing opportunities for everyone to enjoy fitness together.
Commenting on the partnership, Reebok’s Inga Stenta, Senior Director of Brand Management for Reebok Global, said, “We’re incredibly excited for Nina to join the Reebok x Les Mills network, working together to inspire people to live an active life. Nina fully embraces both Reebok’s and Les Mills’ holistic approach to a healthy lifestyle and is a true champion of the power of group fitness.”
Renowned for both her red carpet and off-duty styles, Nina will hero the Reebok x Les Mills collection, which fuses innovative technology and materials with contemporary design.
Celebrating Nina’s fashion-forward style, Corinna Werkle, General Manager of the Training Business Unit at Reebok, states, “Nina’s style is constantly evolving and pushing boundaries; she is not afraid to take risks with a daring new look, or try something different. Nina will work with Reebok and Les Mills to encourage women to express themselves with our modern, effortless collection that delivers on performance without compromising on style.”
Les Mills even declared the news on their official Twitter handle, posting a picture of Nina Dobrev and captioning it as “Nina Dobrev is the latest celebrity face of Reebok and Les Mills via @iamwellandgood.”
“Les Mills and Reebok are committed to helping people live a healthy and active lifestyle, so we’re thrilled to have Nina at the forefront, using her passion and powerful voice to inspire people to get moving,” said Phillip Mills, Chief Executive, Les Mills International.
Nina will feature in the Fall/Winter Reebok x Les Mills campaign, which officially launches on Friday.