When you create a niche for yourself, the responsibility that ensues is immense. And director Chethan Kumar understands the weight that lies on his shoulders. He lives with the knowledge that he made a grand and unexpected entry with a new idea in a territory well adjusted to conventional norms and he has to ensure that he does not slip. His benchmark has been high and that is the reason that he is not sticking to the conventional norms in his upcoming film Bharjari.
Apart from the making of the film, he is aware that promotion is indeed key. So, when he had to give a glimpse of his film to the audience, he thought of opting for the shots taken during the ‘Look test’ or the test taken to check if an actor suits the character.
He has released an image of the lead actors Dhruva Sarja and Rachita Ram from the ‘look test’ of the film, which according to him is a first for Kannada industry. And the director is not compromising on anything and in turning it into an elaborate affair. He has created a huge set for the photo at Minerva Mills. The photoshoot with Dhruva and Rachita, and Mahendra Simha clicking away, will take place today and tomorrow.
Explaining the need for the ‘look test’ and elaborate photo shoot, Chethan mentioned that after his first-hand experience with his debut Bahaddur, he felt that the presentation of the film was important and the posters invite initial attention.
“A photo-shoot in a grand style is quite common in Bollywood and Tollywood, and I feel it should be followed in our industry too. Poster execution is a creative work. We will use the costumes and a few concepts from the film’s content and create an ambience for the photo-shoot,” says Chethan.
According to the director, the ‘look test’ was necessary to check the chemistry between the hero and the heroine since they are coming together on screen for the first time. “This way, we can work on their looks, costumes, and other things before we actually go on the sets. Thankfully K P Srikanth of RS Productions is well aware of the need for fresh concepts and creativity,” he says.
The muhurath of the film will be on June 12 and it will go on floors from June 25. “The first schedule of the film will take place in Bengaluru, Mysore and towards the outskirts as is required by the story,” says Chethan.
A rap theme for Bharjari
A promotional song has been created by the director and he has given a rap theme to it. The number revolves around Dhruva who is a local hero with the attitude of a soldier. “Both Dhruva and Rachita represent today's youth. Rachita's dimples will be highlighted in the film and that's one of the reasons, we particularly picked her. The film is a love story between ‘Action Prince’ and ‘Dimple Queen’. The ‘look test’ gave me the confidence that they will be the next hot on-screen jodi for Sandalwood,” says Chethan.