Time and again, Kannada filmmakers attempt to do something new to attract audience. And this time too Harsha, director of Bhajarangi, has come up with a unique promotional campaign for his movie. Instead of showcasing the trailer on social media, Harsha plans to release the trailer on the big screen at Triveni, the theatre, on September 26. Bhajarangi stars Shivarajkumar and Aindrita Ray in the lead, and the director feels that the two-minute trailer will be a treat for Shivanna’s fans. During the trailer release, Shivanna will be christened Karunada Chakravarthy, hoping this move makes a difference in the choice of regular cinegoers.