Love in Malabar
By Navamy Sudhish | Express Features | Published: 21st January 2014 11:34 AM |
This one has sparked quite a frenzy. With its Ummachi rap taking the cyberspace by storm and the promos garnering truckloads of likes and shares on social marketing sites, ‘Salala Mobiles’ might be the first Malayalam film to enjoy unlimited online attention. “It’s a simple romantic comedy with an interesting twist. We are overwhelmed by the online hype and are keeping our fingers crossed,” says director Sharath A Haridasan.
The film, which has Dulquar Salman romancing Nazriya Nazim for the first time, is set in an unalloyed malabari milieu. “All the cultural specifications of the place including the slang are used in the film,” says the director. The film is woven around Salala Mobiles, a shop selling cellphones and accessories in Kozhikode. Dulquar plays Afzal, a jobless happy-go-lucky youngster, who starts a mobile shop using the fund allowed by his uncle working in Salalah. “Shahana, Nazriya’s character, visits the shop one day and Afzal is instantly smitten. How he tries to reveal his feelings for her forms the core of the storyline,” says Sharath.
Dulquar sheds his sophisticated image for this film as Afzal is no suave, English-speaking hero. “He plays the typical Malabari boy-next-door, someone you normally come across at a mobile shop.” The director says two groups of people can easily relate to the film - those who are struggling to declare their love and those who use mobile phones. “Pouring your heart out to the person you love is no easy affair. The film captures the highs and lows of untold love with a pinch of humour.”
He adds that all kinds of audience can enjoy the film and even kids will find it interesting. “Though ‘Salala Mobiles’ has a typical malabari ambiance all-throughout, it tells a universal tale. It can happen at any place and anybody can connect with it. We have already been approached for the remake rights in Tamil and Hindi,” he says.
With ‘Salala Mobiles’ the funny duo of Dulquar and Jacob Gregory are back again, the twosome promising oodles of laughter as in ‘ABCD’. Janardhanan, Raveendran, Geetha, Mamukoya, Tini Tom and Ramesh Pisharody are also part of the cast while two newbies, Anwar Shareef and Sayana, will be making their debuts through the film.
Sharath says music will the another aspect adding to the total appeal of the film. ‘Salala Mobiles’ features a striking potpourri of tracks ranging from its popular theme song to a slow melody and a brisk qawali. “Other than the music and visuals, another area that really deserves a mention is art work. Art director Mohandas recreated a typical Malabar street for the film and the qawali song sequence is another instance for his craftsmanship,” he says.
‘Salala Mobiles’ produced by Anto Joseph under the banner of Film Company, hits the screens this Thursday.