Rajeev Choudhry is crafting creativity

Rajeev Choudhry\'s tryst with Chennai\'s cultural aspect has been an interesting one.

Published: 06th March 2010 05:07 AM  |   Last Updated: 16th May 2012 04:09 PM   |  A+A-


Rajeev Choudhry's tryst with Chennai's cultural aspect has been an interesting  one.

Career wise

I have been an entrepreneur from when I was 19, but my strong interest in creative hobbies continued alongside this — conceptualising, designing, acting and directing theatrical productions, writing humorous creative pieces, and acting in around 300 ads and a handful of feature films like Ullam Ketkumae, Minnale, Minsara Kanavu, Phir Milenge. After a couple of decades in ‘traditional’ businesses like marketing & construction, I wanted to fuse my creative pursuits with a rewarding profession. The plan basically was to monetise my creative interests.

So I started ATBM Holdings – ‘Anything That Brings Money’.

Journey so far

It has been a decade and we are enjoying the ride. As my team and I keep rediscovering ourselves, looking for interesting projects and pushing our creative limits, the company too continues to evolve. We give our people the space to simply be themselves. In fact, we don’t bother to set any annual targets — we simply respond to every opportunity that presents itself.


People are always quite intrigued when I tell them that I am a Creative Consultant. Most often, describing my profession is a conversation starter by itself !


I am a Punjabi who was born, bred, buttered and creamed in Chennai. I really cannot think of life anywhere else. I am a true Chennaiite married to a Tam- Brahm. Chennai allows you to pace yourself and I love the work and professional ethic here when compared to other cities. I know it is considered a wee bit conservative, but I have not faced any problems with the city. New concepts like Basant Utsav which I helped bringing in were very well recieved.

Interesting projects

We recently did an interesting mafia-theme based ‘Whodunit?!’ for Trilegal, a law firm. We wrote a murder mystery that the teams had to crack, by piecing together a number of clues that were hidden in the team-building activities.

The three-day retreat started with a ‘funeral ceremony’ for the slain mafia Don, and on the final day the teams had to prove their case in a courtroom style drama. We thoroughly enjoyed the project!

Personal motto

To maintain balance – quality time at work, at home and time out for myself to drive down to some remote wilderness and recharge my batteries. At work, my team and I believe in going the extra mile always. It’s the simple joy of delivering value that leaves people stunned, and at the same time fulfills our desire for constant fun and creative challenge.

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