'JKNV is a movie with a relevant message'
By Rinku Gupta | Express Features | Published: 02nd December 2013 11:31 AM |
Director and producer Cheran is a happy man. His JK Enum Nanbanin Vazhkai (JKNV) is heading for a December 20 release. The director is upbeat for several reasons that he shared during a media interaction.
“JKNV is going to be a colourful film on a grand scale. It’s definitely different from my previous films in terms of presentation. I am learning too and it’s important to move with the times. There is a message, but it is conveyed entertainingly and subtly, without preaching,” says Cheran. So optimistic is he, that he feels the film will hold its own during a December 20 release, though several other films are scheduled to be out as well.
Cheran hasn’t acted in the film that has Sarwanand, Nitya Menen, Prakash Raj, and Manobala in pivotal roles. He says with candour, “With all the recent news about the events involving my family and grown-up kids, it would be hard for audiences to accept me as a 28-year-old corporate exec hero. Sarwanand was perfect for the role. When there is a script suited for me, I’ll surely act.”
The director felt this was a story that strongly inspired him to transform into celluloid, “The film is about how a sudden calamity or negative turn of events makes a youth to understand how important he is to his family and society. Otherwise, youngsters take their lives for granted and take inadvertent risks like speeding on roads, neglecting their health with wrong lifestyle habits or drinking to death. They never pause to think about the hardship their death would cause to their family.” Cheran is proud that JKNV has no smoking scenes at all and has only one scene on drinking to make a crucial point against it.
In keeping with the youthful flavour of JKNV, Cheran has organised JK Fest 2013, a contest for college students, from across six districts in TN. He says, “The contest invites video entries from Visual Communication students, where they have to conceptualise and shoot any of the four songs of JKNV. Finalists will get cash prizes and the winning songs will be screened in the film. For students pursuing other subjects, they must stage a play involving the songs. Fresh technical talent will be discovered for the industry, while parents too will realise their children’s potential in cinema.”