Online promotions of films starring established actors soon become a rage among viewers. However, a promo song from an upcoming flick titled Nugam has managed 17 lakh hits within a few weeks of its release, though it doesn’t feature any established actor. The song is a call for a peaceful world without any war. The mind-numbing visuals of the 9/11 twin-tower blasts and other man-made disasters have succeeded in creating quite an impact.
According to the film director Jeffy, a debutant, the message which the song imparts is the same as what the film intends to impart — that we need love and peace.
Interestingly, the meaning of the word Nugam is burden and the director says there is no hero in the film, which revolves around terrorism. “There are two villains who get the task of blasting a bomb at a public place. The difference of opinions between them is what the film is all about,” says Jeffy, who is also producing the film. While newcomers - Jai Bala, Suresh, Gopinath - play the lead roles, actors Iniya and Ganja Karuppu play important roles in the suspense thriller.
DJ Gopinath has composed five songs for Nugam and music director Thashi has scored the background music of the film.
The promo song alone has been composed by Baranto Joseph. While Nugam has been listed for July release, Jeffy has already completed his another film titled Eerppu. Yuvan Shankar Raja is the music director for film in which Iniya plays the female lead.