Thought there wasn’t anything cooler than watching an animated Rajinikanth waging war and dancing the rudhrathandavam in 3D? Now, people can catch the trailer of the Superstar’s much-awaited film in 5D — where the chairs move, shake and rumble as the scenes of war erupt and you’re greeted with some wet spray as he rides a dolphin on the ocean, on screen. With Kochadaiiyaan’s release finally set for May 9, gimmicks like a 5D trailer experience are things that are befitting of a larger-than-life Superstar release.
Unveiling the ‘thrills and chills’ version of Kochadaiiyaan’s trailer at their XD Cinema facility at iPLAY in Phoenix Market City on Friday, iPLAY’s Director Rave Shankar said that they were excited at the possibilities that lay ahead, “Our team worked for about 10 days to get the synchronisation of the chair movements and the spraying and light effects for this trailer right. It was tough as this is the first time that we are actually doing this indigeneously,” he said. So far, all 5D theatres merely play seven to eight minute clips designed as shake and shiver adventures. Though the rendering is not glitch-free, it’s a ‘work in progress’, according to him.
Excited by the prospect of doing this for a Rajini film, iPLAY’s team approached Kochadaiiyaan’s producers MediaOne Global Entertainment and found that they loved the idea, “They gave us the 3D print of the trailer for free and we will be playing it as an add-on with our regular shows through the day from now on,” said Rave. While he agreed that this could open the door to a whole new set of options — like clips from the movie which could be adapted to the format, he shut out the possibility that it could lead to a full length film ever being screened on 5D, “The shakes and movement will make it impossible for anyone to experience it beyond 15-20 minutes,” he stated. The trailers can be viewed along with the regular shows at iPlay’s properties at Phoenix Market City and Express Avenue.
Besides RCA, a few other state associations of the BCCI have also shot off similar letters to the Board.
"At least five or six affiliated members of the BCCI have written letters to BCCI on similar lines," said Niranjan Shah, former secretary of BCCI and current secretary of Saurashtra Cricket Association which, however, is not part of the Working Committee.
As per the BCCI's website, the Working Committee comprises: S M Gavaskar (Interim President), Sanjay Patel (Secretary), Anurag Thakur (Jt. Secretary), Anirudh Chaudhry (Treasurer), S P Bansal (Vice President, North), Shivlal Yadav (VP, South), Chitrak Mitra (VP, East), Ravi Savant (VP, West), Rajeev Shukla (VP, Central), Delhi & District Cricket Association, Tamil Nadu CA, Cricket Association of Bengal, Mumbai CA, Uttar Pradesh CA (all permanent Test centres), Haryana CA (North), Goa CA (South), National CC (East), The Cricket Club of India (West), Railway Sports Promotion Board (Central) (all by rotation), Karnataka State CA, Punjab CA, Gujarat CA, Vidarbha CA, and Hyderabad CA (Staged Test match in the last 2 years).