Perhaps this is a case of making hay while the sun shines, but Bharath’s Ainthu Ainthu Ainthu (555), which was slated for release on August 15, is releasing today in the absence of the much-anticipated Thalaiva.
With the Vijay starrer being delayed due to several reasons, the release of 555 has now been moved a week ahead in order to cash in on the opportunity and the suddenly free theatre screens. Originally scheduled to release on July 26, 555 was postponed due to competition from four other movies including Vishal’s Pattathu Yaanai and Shiva’s Sonna Puriyadhu, and a serious lack of theatre screens.
Eventually, the film was supposed to release on Independence Day in the hope that the extended weekend would pull in some crowd. Bharath had earlier tweeted, “It’s official & ready set to screen in theatres next to you! This Independence Day 555!”
But with Thalaiva now out of the way, this weekend suddenly seems free. Bharath now tweeted, “Independence Day just came earlier 4 me! Nothing better than a special eid gift from us at 555. Releasing this 10th. To all my friends & critics who r following me to find faults or appreciate me. Vijay any day hands down is my favorite actor & true Thalaiva. One of the main reasons I came down today from goa to chennai was to watch Thalaivaa first day first show.”
Directed by Sasi of Poo fame, the film also stars Mrithika and Erica Fernandes. Santhanam is also slated to play a pivotal role in the film. The film has Bharath potraying three different get-ups – a next-door chocolate boy image, one role with long hair and one more with his head completely tonsured.
Bharath has also worked hard to get six-pack abs for his role in the film. Though touted to be a romantic-thriller, the film is said to revolve around psychology and mind games.