The pastel pioneer

Unravelling the secret behind the success of designer Pallavi Jaikishan who ventured into the world of fashion over four decades ago and continues to remain in sync with today’s styles.

Published: 12th August 2018 05:00 AM  |   Last Updated: 11th August 2018 07:15 PM   |  A+A-

The creations are infused with timeless elegance and a charm awash with floral exuberance

Express News Service

An instrumental rendition of two popular Bollywood classics cuts into the steady murmur. Aradhana’s ‘Roop tera mastana’ and Kati Patang’s ‘Pyar diwana hota hai’ are the preludes to couturier Pallavi Jaikishan’s show at the FDCI India Couture Week held in July. All part of romance, an all-pervasive mood has characterised this couturier’s journey in fashion since 1972.

However, there was but one element conspicuous by its absence. Music made by her legendary husband, Jaikishan Dayabhai Panchal, one-half of the famous Shankar-Jaikishan duo that rocked the music charts before the latter passed away in 1971. Leaving his wife and three young children—Chetan, Yogesh and Bhiaravi—under a pall of gloom.

“Here, hear this piece I was putting together for the show. A modern take on Sangam’s ‘Yeh mera prem patra padh kar’. If only I had a touch more time,” Pallavi Jaikishan’s voice trails off, only to add soon after, “I’ve used so many of his songs in my shows. They are one of the best memories in my heart. Whenever he used to compose a new song, we all rejoiced over it. My children know how to play the piano but none of them ventured into music. If Jaikishanji were alive, maybe the story would have been different,” reminisces the fashion veteran, known for infusing nostalgic charm into her creations.

Fashion happened to the designer when the family was still grappling with their loss. Known for her impeccable dress  sense, Pallavi channelised her creativity into creating clothes that resonated with her sense of style and aesthetics. She opened her studio Paraphernalia in 1972 in Mumbai’s tony Peddar Road and found that her clothes were flying off the racks even before she could decide the next collection. “It was a great feeling. The women always wanted me to help them out when they saw me dressed in a certain way at film parties and events. I did stand out amidst the bling and brightness. I enjoyed draping myself in beautifully embroidered saris in pastel shades. I had a very European taste in colours and embroidery. A sense I have retained over the years,” she elaborates.

Pallavi’s creations are infused with timeless elegance and a charm awash with floral exuberance. “This penchant for florals has attracted critical flak at times but I never shied away from my leitmotif. Now, I blend them with other elements. But the main consideration when I design is to retain a timeless appeal. A confident woman with a great sense of style should be able to wear the creation even after 20-30 years. That is the classicism I maintain in my clothes. Beauty cannot be dated. At Paraphernalia, we conjured a space selling a charming lifestyle (fashion, accessories and home décor collectibles) and that is what grabbed the connoisseur’s attention. We continue doing so.”

In the age of aggressive marketing, celebrity dressing and social media hullabaloo, Pallavi maintains that she is not ready to put herself out that way. “I’m not made like that. Filmmaker Ismail Merchant, a dear friend as well, used to frequent our house. One day, he offered me a film as a costume designer. But my husband did not want me to be associated with that world and I respected his wishes. So, you see, I’ve never gone behind the film limelight.

Even when I launched Paraphernalia, sometimes Jaya (Bachchan) used to drop by and pick up something, Sharmila (Tagore) came often. Mumtaz got married in a sari designed by me. I’ve always believed that if you do your work well, you will have the applause. In the 80s, my beaded garments sold from renowned fashion and lifestyle stores across the US, like Saks Fifth Avenue, Lord & Taylor, and Bergdoff Goodman. I also participated regularly in the Dusseldorf Fair, Germany.  Inadvertantly, I’ve had the most glamorous leading ladies wear my stuff because they wanted to. Why run for eyeballs now?”

The conversation keeps lingering on her film connect. So, how did love happen between Pallavi Mariwala, 14 years younger to her husband, and the illustrious music director? “Age never mattered. It never does when you love someone. We used to meet at the CCI Cricket Grounds where I went with my friends. We used to talk and soon we were inseparable. Many people ask me whether it irked me that he did not let me get into fashion earlier.

But no, our lifestyle was such that working wasn’t an option then. Some day he would just come back and say 90 people were arriving for dinner and I would get down to business. I’ve never regretted anything in my life. And life with my husband was beautiful. I learnt to stay grounded because of him, the man who was the epitome of humility even when the cash registers were ringing because of his work.”

Till date the Jaikishan family feels the love the music director’s fans have for him. “The number of letters we get, the amount of royalties… I’ve bought copies of his biographies in all the languages available and send them to his fans when they write to us. It’s all been a blessing. I never thought of remarrying because he was always there with us. My work and his memories kept us going.”

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  • Barbara Sehgal

    Wonderful to read about our Dear Friend Pallavi - her creations really are so beautiful - timeless - forever a joy to see and to wear
    5 months ago reply
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