Juttis signaling the charm of the captivating spring

The latest line of juttis signals the charm of the captivating spring.

Published: 10th April 2019 02:52 AM  |   Last Updated: 10th April 2019 09:19 AM   |  A+A-

Express News Service

Their footsteps have been trotting the world over.  From Europe to the Middle East; from the USA to the Caribbean, Needledust juttis have found a firm footing with their design-oriented offerings that stand tall on the pioneering philosophy of creating couture for feet. On the occasion of its new launch, a Spring Summer 2019 collection, its Founder and Creative Director, Shirin Mann Sangha, speaks to us about how Needledust continues to forge as a market leader despite several other entrants in the same segment, in the last few years.

The latest line of juttis signals the charm of the captivating spring. As the flowers dance on the tune of the crisp morning sun, the wind carries a whiff of freshness, that Needledust has chased for inspiration. “It’s hard to not be influenced by it and therefore, elements from its grandeur have been incorporated into this line,” says Sangha, adding, “3D patterns, neons, and most definitely pastels are the hot favourite in terms of trends this season. The subtle nudes and mints are juxtaposed by funky pop neon, lime neon, pink and yellow.” 

Keeping a close watch on social media drifts, her team and she uses every bit of information available on what’s in vogue. Their Instagram handle has turned out to be a loyal and interactive medium to gauge demand. Having recently launched a luxury line of juttis with couturiers Abu Jani Sandeep Khosla, Needledust will soon be launching a Summer line with them too.  

Collaborations such as these speak for the success the brand has crafted for itself. When it entered the market, there were no designer-wear juttis.  Additionally, what was available was artificially created leather. “Needledust has revolutionised the way we look at handicraft, which has uplifted the Indian footwear industry in so many ways,” she says.

However, she is not immune to knock-offs that replicate the brand’s product, only reducing its design to a shoddy job of badly put together concepts. Here, social media has let her, and many others like her, down due to lack of policing and no law enforcement that comes to protect this intellectual property. But for now, she’s setting off on the right foot to channelise her energies on the brand’s bright side—welcoming spring with a cheerful promise of a glorious time. 

The latest Summer collection of juttis
Having recently launched a luxury line of juttis with couturiers Abu Jani Sandeep Khosla, Needledust will soon be launching a Summer line with them too.  Collaborations such as these speak for the success the brand has crafted for itself

Stay up to date on all the latest Fashion news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp