Fizzy Goblet: Footloose and fanciful

Entrepreneur Laksheeta Govil of Fizzy Goblet has turned the traditional jutti into an edgy, contemporary and chic footwear

Published: 14th April 2019 05:00 AM  |   Last Updated: 13th April 2019 04:19 PM   |  A+A-

Fizzy Goblet

Express News Service

Each pair is a virtual artwork. From petals in pouting pinks, leaves in sky blues and chartreuse clusters to muted gold and silver flecks, sandy tones, sequins, intricate resham threadwork and finely realised French knots—the slip-ons simply floor in contemporary complexions and couture cuts. Laksheeta Govil, co-founder and creative head of jutti brand Fizzy Goblet, is busier than the proverbial bee, having just put finishing touches to the brand’s first store in tony Palladium in midtown Mumbai. The space marks the debut of Fizzy Goblet in the offline space after a smashing sales run online.

Laksheeta Govil

“Putting together our flagship store has been a labour of love, an organic growth for our five-year-old brand,” confesses Laksheeta, as she powers the mechanics of selling India’s edgiest juttis by the lakhs, with her husband Abhinav Mehra. The duo stands powered by a team of over 30 dedicated individuals—“most of them women as they tend to understand the dynamics of the product better,” says Laksheeta. 
The Insta handle of the brand tosses up over two lakh followers at a glance. The numbers multiplying by the day, as Fizzy Goblet successfully gobbles a meaty chunk of the traditional footwear segment. Gone are the days when your feet winced with shoebites on sporting colourful, but uncomfortable juttis you bought on a whim from Rajasthan, or the typical Pakistani juttis you chanced on at an exhibition.

A homegrown success story, having tested waters through online sales earlier, Fizzy Goblet has taken sure steps to amp up its presence. The product comes with quality assurance: the juttis are handcrafted in leather, with inner padding to zap in comfort. Silk and hand-embroidered fabrics bring in that contemporary charm to the traditional pick, as the jutti has been a quintessential inclusion in every woman’s wardrobe for years.

Actress Sonam Kapoor Ahuja chose to give away Fizzy Goblet’s Aisha juttis to all her friends and family members at her pre-wedding mehendi ceremony last year. Shaped in a happy, festive combination of white and gold, these have been a constant favourite on the FG bestseller list since, much like the neutral tones of the Champagne Supernova with the leaf sequins winking in classic glory. The Bollywood clutch of Anushka Sharma, Jacqueline Fernandes, Alia Bhatt, Huma Qureshi has been seen trotting around in Laksheeta’s prized footwear as well while making public appearances.

“Some of the juttis take up to 60 hours of labour to come into being,” shares Laksheeta, surveying her store with an air of satisfaction. Her keen eye for detail emerges in the logo-shaped hooks that hold pairs against circular mirrors, the embroidered couch that flaunts an extension of the delicate knots adorning the pair of juttis behind it on the wall. The experience doesn’t end with just making your selection—each pair is handed to you in a candy pink-and-brown cardboard box, shaped like a mini trunk. For brides, there are special floral boxes that read “Can’t say ‘I do’ without you.”

The key lies in reinvention. Quick to sense the leaning towards athleisure, Laksheeta and Abhinav have interpreted it in a flurry of innovations in Fizzy Goblet offerings, including lace-ups on denim, sneaker juttis, rubber soled ones, loafers, broguesters (juttis with brogue patterns) and fun prints like Panda, the Sail Away Sneakers series, Udaipur juttis and more. “The truth is, I get bored,” laughs Laksheeta. “That makes me come up with newer, fascinating designs. I believe in never saying never.” Contemporary, chic, classic and crafted with care. That’s the sustained metaphor in this jutti jive for you.

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