Fitness is now a quick click away - The New Indian Express

Fitness is now a quick click away

Published: 30th June 2013 12:00 AM

Last Updated: 28th June 2013 11:16 AM

Pick, click and play. It really is that simple. Snap Fitness, a worldwide 24x7 fitness centre, now presents, Fitness on Demand (FOD), an online programme wherein a group class with international trainers will train its members online. Every fortnight, the sessions change to break the monotony. You can choose from a widespread library of group fitness classes and schedule them as per your wish. Once scheduled, each session will start automatically at the designated time.

“The video has an on screen instructor who takes you through the training session. Once the classes get over, the system automatically shuts down. With FOD, Snap Fitness brings the fun of group fitness to customers at any time. It offers more classes at a reduced cost and simplifies how you manage group fitness. The software also includes a vast content library through which it can offer a wide variety of classes,” says Dr Vikram Basaravalli Mohan, founder and CEO, Snap Fitness India.

Ideal for large groups in apartments or club houses, you can, with a press of a button, choose from rigorous routines like kickboxing, cycling, Latin dance and others. “It takes away the worry of enrolling into a gym and following the same old boring practises like walking on a treadmill or cross trainer. Because this will be nearer your vicinity, it is literally ‘Fitness On Demand’,” says Mohan.

The set up process requires a HD projector, 120” motorised screen/s, and a four-way speaker system. “From installing to giving a detailed orientation of the operating system, our personnel will tell you all. You’ll also get marketing support to help spread the word,” says Mohan, adding, “It is a great way of bonding with people—from your neighbourhood and outside. You can choose the day and time of exercising and turn on the video you most fancy.”

Mostly installed in health clubs, schools, colleges, hotels, corporate offices and residential community centres, the groups can choose between beginners, standard or advanced levels as per their requirement. “There are several incredible instructors around the world, whose classes you’d never be able to attend but through this programme, the industry’s best come to you, rather than the other way round,” says Mohan.

Mohan’s neighbourhood, no frills, affordable gyms by the name of Snap Fitness seem to be doing good business as well. With a belief in providing fast, convenient, affordable and hygienic services, these can be availed by the common man easily. “Fast because there is a single floor plate. Get in, work out for 45 minutes and you are done. No waiting queues. Convenient because we are open 24/7*, reciprocity of the membership (Buy one club membership and access 2,000 plus locations across the world). It is affordable, without compromising on the quality and bio mechanics of the equipment and hygienic because you will never find a speck of dirt or dust in the gym space,” he says adding, “The Snap Fitness software is the backbone of our operations. It does not just facilitate billing but also helps us know more about our customers, their workout frequencies, their preferences, personal details like birthdays, anniversaries and more. It also helps the club staff to assess their own performance with respect to the ratio of enquiries and conversions, along with the amount of revenue generated. It reminds them to call customers who stop visiting the club, after having paid their fees and alerts them whenever renewals are due,” says Mohan who himself takes full advantage of the latest technologies and works out diligently through the week. Additionally, he encourages everybody to stay close to their work place as it increases productivity and allows one to spend more time with family which is crucial for a person’s overall wellbeing.

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