Venus Freeze Blows Wrinkles to Mars - The New Indian Express

Venus Freeze Blows Wrinkles to Mars

Published: 30th March 2014 06:00 AM

Last Updated: 04th April 2014 01:32 PM

Going by the number of cosmetic clinics springing up in middle-class neighbourhoods across the country, it seems a whole generation of baby boomers with modest incomes are seeking facial rejuvenation. And naturally they prefer it minus the pain and downtime of the conventional knives and needles affair. Word is that the newest treatment doing the rounds is Venus Freeze, a non-invasive procedure that tightens and contours the skin without painful injections or surgery.

“It fits right into busy schedules and is a revolutionary skin tightening and contouring solution that can be used on the face, neck, and body,” explains Vivekanand Bhat who specialises in cosmetic surgery ranging from facelifts to liposuction.

Although the name “freeze” gives the idea that this treatment is cold, Bhat explains, it is actually a radio frequency (RF) technology combined with pulsed magnetic fields and gives off a somewhat relaxing warm, deep heat. And he also feels that more and more celebrities are staying away from injections and trying new methods as a counterattack against aging. “Not only is the treatment great for aging skin, but young models are also turning to it for a last-minute pick-me-up. Venus freeze leaves skin naturally glowing, taut, and looking elegantly grown up,” he adds.

Created to stimulate the new collagen in the dermis, Navin Taneja, director of The National Skin Centre, New Delhi, says: “It requires multiple sessions. Results can be seen after the third session and is to be repeated after three-four weeks with no downtime and practically no side effects.”

Venus Freeze is apparently worth considering if you have fine facial wrinkles or jowls yet don’t have a tremendous amount of sagging skin. But if your complexion is already showing considerable signs of aging, the treatment isn’t for you. This technology is American FDA-approved and has no lights or laser components, so the treatment can be done on any skin type. Patients can just relax during the treatment feeling only a tingly warm sensation. Bhat further explains, “The energy it emits penetrates multiple layers of skin, uniformly heating the tissues to about 40°C. In response, the fibres of collagen (protein-based connective tissue) immediately shorten and thicken, tightening the skin… and over the next several weeks, new collagen forms that provides additional support.”

In addition to having no recovery time, Bhat says that in some people the treatment produces a tightening effect

immediately, which then develops over the following six months. “The effects of

the procedure can still be seen two, and even sometimes three, years later particularly if a top-up treatment is given at around six months,” he adds.

As for using Venus Freeze elsewhere on the body, don’t count on it to dramatically whittle your waistline, eliminate underarm jiggles or slenderise thighs—it’s no substitute for good old-fashioned weight loss and toning exercises or for liposuction. However, the technology can improve the appearance of mild-to-moderate cellulite and tighten loose skin in various areas. Dermatologist Kiran Lohia says, “I believe Venus Freeze is okay for skin tightening due to its multipolar radio frequency technology. However, magnetic field therapy does not have much data or efficacy behind it, so how much the combination is beneficial, is yet to be seen.” On a similar note Anup Dhir , senior cosmetic surgeon, Apollo Hospitals, says with some caution, “The initial results seem okay but long-term results are awaited.”

Bhat recommends Venus Freeze for people with saggy skin on their upper arms or thighs, and for women whose bellies remain stretched out after childbirth.

Venus Freeze decoded

■ It is a non-invasive procedure that tightens and contours the skin without painful injections or surgery.

■ It’s actually a radio frequency technology combined with pulsed magnetic fields and gives off a somewhat relaxing warm, deep heat.

■ The energy it emits penetrates multiple layers of skin, uniformly heating the tissues to about 40°C. In response, the fibres of collagen (protein-based connective tissue) immediately shorten and thicken, tightening the skin.

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