‘Response Has Been Overwhelming’ - The New Indian Express

‘Response Has Been Overwhelming’

Published: 08th December 2013 06:00 AM

Last Updated: 07th December 2013 02:47 PM

To find out about Jaguar Land Rover India’s operations, expansion plans and product launches, Ammar Alvi spoke to Rohit Suri, Vice President, Jaguar Land Rover India, who outlined his company’s plans and the road ahead:

Give us a brief heads up on JLR in India and outlook for 2014?

The India operations of Jaguar Land Rover have been tremendously successful, and we are continuing to see a very positive sales momentum. The last quarter saw a 30% growth compared to the same period last year.

Globally, we clocked a record performance in the month of October, retailing 34,101 vehicles, up 35 per cent versus the same period last year. We have a network of 19 distribution outlets across 17 cities in India and recently opened a 50,000 sqft dealership at Coimbatore. We plan to expand the network to 22-23 outlets by the end of the financial year. We have a robust strategy in place for India, and are evaluating the market environment to bring in new products from JLR’s global portfolio. Going forward, we will continue to expand our line-up by bringing in new technologies, design and innovation.

At present, we locally produce Jaguar XF 2.2 and Freelander 2 at our Pune facility and going forward we would see more products from the Jaguar Land Rover India portfolio going under local production.

You have launched the Range Rover Sport 2013 model in India. What has been the response?

The new Range Rover Sport is a true Land Rover with strikingly aerodynamic exterior design combined with advanced on-road dynamics that delivers performance and agility like never before and with expertly crafted luxurious interiors, it takes driving experience to another level. We promised a premium SUV that scales unprecedented levels in design, technology, driving dynamics and interior luxury, and have successfully achieved just that. The response so far has been overwhelming.

Where does the Range Rover Sport stand vis-a-vis its competition?

We believe in the proven potential of the all-new Range Rover Sport as the ultimate premium sports SUV – the fastest, most agile and responsive Land Rover ever.

The Range Rover Sport is the first vehicle in its segment to feature an advanced all-aluminum body structure, with premium, luxurious and sophisticated interiors. It is engineered for total capability with a number of state of-the-art technologies and carries enhanced powerful petrol and diesel engines, paired with an advanced 8-speed ZF automatic transmission.

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