Land Rover is roaring at 65
By Ammar Alvi | Published: 05th May 2013 12:00 AM |
April marked the 65th anniversary of Land Rover which included a celebratory event showcasing 65 years of innovation where around 150 heritage vehicles took part at Packington Estate, the original testing ground for Land Rover. At the onset, Land Rover India also celebrated the anniversary with the launch of ‘Land Rover Experience’ off-roading events across the country. Ammar Alvi has more.
Land Rover marked 65 years of technology and innovation with a celebratory event at Packington Estate near its Solihull homeland. A ‘HUE’ birthday cake was flown in by special delivery in a Lynx helicopter by a member of the ‘Black Cats’ Royal Navy display team, renowned for their dynamic air displays.
The desire to create a vehicle that will tackle any terrain, has been at the forefront of the Land Rover since the foundations were first sketched in the sand by Maurice Wilks. This principle has subsequently made it famous around the world since 1948. ‘HUE 166’ was the very first Series I Land Rover, affectionately known by many as ‘Huey’, and will be on prominent display at the event.
Around 150 heritage Land Rovers will attend the celebratory event at Packington Estate which was the testing ground for the original 1947-48 Land Rover prototypes through to the Range Rover development vehicles of the late 1960s and early 70s. According to John Edwards, Land Rover’s Global Brand Director, “Since 1948, every component in our vehicles has been designed and engineered with intent and Land Rover continues to this day, to build the world’s most capable all-purpose vehicles. A blend of refinement, performance and unmatched all-terrain capability make Land Rover vehicles distinctive and ready for the most challenging and inhospitable terrain.”
Land Rover India will celebrate the 65th anniversary with the launch of its ‘Land Rover Experience’ customer events.