An app to upgrade your wardrobe with latest Bollywood styles

A Gurgaon-based Artificial Intelligence startup has launched a smart fashion app, Fashin to act as the personal stylist and guide for fashion enthusiasts.
Bollywood Actress Deepika Padukone. |AFP
Bollywood Actress Deepika Padukone. |AFP

NEW DELHI: A Gurgaon-based Artificial Intelligence startup has launched a smart fashion app, Fashin to act as the personal stylist and guide for fashion enthusiasts.

Introducing some of the most amazing features for the first time, Fashin is built with superior AI capabilities to extract fashion from a YouTube video, enable fashion enthusiasts to search for their favorite clothes simply by uploading images, instead of having to describe the elaborate patterns and fabrics – like that has ever been simple anyway, and also compare the prices from different ecommerce sites!

The app further lists every fashion ecommerce portal providing the exact same item (jacket, jeans, tops, skirts etc) and the prices, hence also offering price comparison in a jiffy! Upgrade your wardrobe with the latest Bollywood styling and fashion trends!

From the recent sensational and stunning album of ‘Ae Dil Hai Mushkil’ to going back till 2014, Fashin today has over 1000 YouTube videos listed for your personal styling. 

After downloading the app, users can take hold of the fashion trends in Bollywood music, take Katrina’s lehenga or John Abraham’s cool T-shirt for instance. 

The app will provide users with different options where the exact same or similar outfit is available, compare the prices and make the entire buying process completely effortless for its users.

Consider a scenario where you are strolling and window shopping at a mall, or come across impeccable fashion online on Instagram or other sites. Simple take a snap of the same, and upload the same on Staqu’s Fashin. The smart AI-powered search engine of Fashin will provide you the links to all the sites that have the same or similar clothes online. Yes, price comparison is also a given with this search!

The Discover Fashion option of Fashin allows you to do both, either click at that moment or upload an image from your phone’s gallery and search for your preferred fashion with best prices available online. It also enlists the best deals from the top-notch brands

Furthermore, Snap & Buy It, another feature of the app allows users to further simplify fashion discovery. By taking a picture of their favorite outfit or uploading one from their phone’s gallery, Fashin’s search engine will browse through the options available online and return the same and similar options.
 
Commenting on the launch, Atul Rai, Co-Founder and CEO, Staqu Technologies said, “At Staqu, we are all technology geeks and are perpetually working with the intention of leveraging technology to solve real world problems. We are happy to launch Fashin, a mobile app making it absolutely easy for users to discover celebrity trends and their preferred fashion online, compare prices and own their favorite products easily. The app spots for fashion trends from Bollywood songs, allows users to search for clothes, simply by uploading its image and compares prices in a single, unified platform. Since fashion and appropriate styling is a part and parcel of our lives today, we are looking forward for a positive response from our increasing audience of ecommerce and fashion enthusiasts.”

The app also allows users to search for different styles of the same color and pattern, via its smart filtering tags. Aggregating all the fashion deals in one place, Fashin by Staqu endeavors to become the best fashion assistant for each and every user.

Staqu is also looking towards licensing its technology as part of its VGrep Suite of products, catered specifically for its B2B partners, similar to what Amazon and Google did with their AWS and Gmail arms, respectively. 

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