Facebook testing pre-roll video advertisements on 'Watch' platform

The social media giant last year launched "Video" tab in the US which offered a predictable place to find videos on Facebook.

Published: 02nd December 2017 12:23 PM  |   Last Updated: 02nd December 2017 12:23 PM   |  A+A-

Image for representational purpose only

By IANS

SAN FRANCISCO: Just like YouTube, Facebook is also reportedly planning to test pre-roll video advertisements before the shows on "Watch" - its redesigned video platform for creators and publishers.

According to a report in AdAge on Saturday, the social media giant "plans to test pre-roll video ads at the start of 'Watch' shows, according to advertisers who are familiar with the social network's strategy".

Facebook is yet to comment on the development.

Facebook CEO Mark Zuckerberg, however, has long kept pre-roll ads off of Facebook.

"We don't need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed," Zuckerberg said on a conference call with investors this year.

In August, Facebook introduced "Watch" with mid-roll ads, which run in the middle of the shows. The mid-rolls have delivered some positive results.

Facebook has said mid-roll ads see a 70 per cent completion rate.

In an apparent bid to take on Google-owned YouTube, Facebook rolled out "Watch".

"Watch" will be available on mobile, desktop, laptop and in TV apps.

Shows are made up of episodes -- live or recorded -- and follow a theme or storyline.

The shows available include "Nas Daily", "Gabby Bernstein" and "Kitchen Little".

Facebook has also started to roll out funded shows on "Watch".

The social media giant last year launched "Video" tab in the US which offered a predictable place to find videos on Facebook.

Stay up to date on all the latest Tech news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

FIFA-World-Cup-2018