Necessity meets innovation

Kollam-based start-up Zeus Innovatives’ founded by a group of student entrepreneurs started off keeping in mind people’s needs

Published: 11th April 2018 10:14 PM  |   Last Updated: 15th April 2018 01:36 PM   |  A+A-

The members of Zeus Innovatives;

Express News Service

CHENNAI : Zeus Innovatives was founded by a group of seven talented entrepreneurs who wished  to become job-providers and contribute to the Indian economy. It was founded by Lipson VP, Amrutha Mohan, Chippy S Kumar, Rohith K, Asish Mathew, Asish Krishnan and Nikhil Mohan, who are pursuing BTech degree in Electrical and Electronics Engineering (EEE) at College of Engineering Pathanapuram, Kollam.

Zeus Innovatives was founded in 2016 when they attended a start-up summit called 13 Summit conducted by KSUM (Kerala Startup Mission). They wanted to make an innovative product named Smart Mop which was built on embedded system and uses Internet of Things (IoT) for its user-friendly application. But the Kerala State Industrial Development Corporation (KSIDC) couldn’t provide necessary funds for developing it as an industrial product. Lipson, CEO, says, “We had a vision to accomplish our dreams using some alternatives. So we thought of a business service to earn revenue and using the revenue we could develop innovative products. Hence, we decided to manufacture LED products like bulbs, panels, tubelights and toplights.” 

Since the LED lighting appliances are commonly used and it was affordable to set up, they decided to go ahead with the plan. However, they encountered challenges. “ I am from Kollam and I found that there were no LED manufacturing units there. We raised `1 lakh and purchased the necessary machinery and goods. After studying the technical aspects of, we started manufacturing on our own,” he adds.The start-up is funded through bootstrap and is registered under the KSIDC as a small scale industry. They solely own the revenue and develop the products’ prototypes. Currently, they run two outlets besides a manufacturing and assembling unit, which is run by student entrepreneurs. It is probably the first such unit to be established in Kollam.

Currently, they are working on their new venture, the mop. The market does not hold any floor cleaning robots affordable to people as the machines are expensive — ranging form `25,000 to `50,000 — and are rather bulky like Roombaa, iBot. This idea was proposed by one of their members, Amrutha Mohan, who found that floor cleaning consumes a lot of time and effort. So they decided to make a new product for home cleaning which simply resembles a robotic vehicle which is automated.

“There is a clock to find the global time and we can set the working time for this we can programme it to work on different spaces and senses obstacles. It has a rotating brush which uses proximity sensor for human interference along with GPS for location, a battery-level indicator and full automation excluding the manual charging,” he explains.

Stay up to date on all the latest Tech news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp