NEW DELHI: The global over the top content market is developing with quick pace is primarily because of, high-speed internet connectivity and content personalization. The entertainment landscape in India is changing.
Mobile phones have created a shift in consumer behaviour of accessing Internet content. OTT is currently one of the fastest growing space in India. The demand for local content and new content has multiplied over the years.
While International players are trying to excel in regional content our homegrown players already stand-out.
Indians are consuming content like never before and the OTT players are profitable like never before.
Here are top 5 homegrown platforms which are taking the world by storm:
YuppTV
YuppTV is one of the world's largest internet-based TV and on-demand service providers for South Asian content, offering more than 300 TVchannels and 5000+ movies in India. It recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50m.
Voot
With over 35,000 hours of exciting content for audiences with varying choices and preferences, covering Colors (Hindi), MTV, Nickelodeon, Viacom18 Motion Pictures, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super and Colors Gujarati, Voot offers the biggest TV Shows, Blockbuster Movies, your favorite Toons and Voot Originals, absolutely Free.
NexGTv
Besides ranking amongst the top ten applications in its category across app stores, nexGTv has also been awarded 'The Best Digital Experience' at the prestigious World Communication Awards 2014. The application can run across 2G, EDGE, 3G, 4G, and Wi-Fi networks. Compatible with most of the popular smartphone platforms including Symbian, Android, BlackBerry, Tizen and iOS, the consumers can access nexGTv irrespective of their bandwidth limitations or operating platform.
Hotstar
Hotstar currently offers over 50,000 hours of TV content and movies across 8 languages, and every major sport covered live. Highly evolved video streaming technology and a high attention to quality of experience across devices and platforms, make Hotstar the most complete video destination for Over The Top (OTT) video consumers.
ALTBalaji
ALTBalaji is a subscription based Video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd. It offers fresh, original and exclusive stories. Tailored especially for Indians across the globe, the platform hosts premium, high quality shows featuring popular celebrities, acclaimed writers, and award winning directors, making ALTBalaji a true alternative to mainstream entertainment. (ANI)