iPhone X most successful revenue generating model for Apple: Report

According to Counterpoint's "Market Monitor" report, by comparison, during the iPhone 6 Super Cycle, Apple took only six months to achieve similar volume, post its launch in 2014.

Published: 12th September 2018 04:04 PM  |   Last Updated: 12th September 2018 04:04 PM   |  A+A-

iPhone X is pictured at the Apple Store Marche Saint-Germain in Paris, France, November 3, 2017. (File Photo | Reuters)

By IANS

SAN FRANCISCO: Riding on 63 million shipments till August 2018, Apple's iPhone X is on track to be the most successful revenue and profit-generating iPhone ever, a Counterpoint Research report has said.

However, cumulative shipments of the iPhone X are lower than iPhone 6, which was its most-successful device, for a similar period since launch.

iPhone 6 shipped 30 million more units than iPhone X during its first 10 months of sales, so it missed the "Volume Super Cycle" but drove the Cupertino-headquartered giant's "Revenue Super Cycle".

According to Counterpoint's "Market Monitor" report, by comparison, during the iPhone 6 Super Cycle, Apple took only six months to achieve similar volume, post its launch in 2014.

"iPhone X drove a completely radical new design language that helped Apple to command a significantly higher Average Selling Price (ASP) at a point when the overall smartphone market was beginning to saturate," the market research firm said in a statement.

Apple has actually delivered a revenue super-cycle, posting record iPhone revenues and ASPs since the iPhone X launch.

"iPhone X is therefore also a factor in Apple becoming the first trillion-dollar company," Counterpoint added.

Meanwhile, India contributed to just one per cent of the total iPhone X shipments so far but the device was well received in the US market with demand reaching an all-time high during the initial months of launch.

"This shows in these large volumes' emerging markets, Apple needs to recheck its strategy if it wants to grow its user base or top-line," Counterpoint noted.

Stay up to date on all the latest Tech news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

facebook twitter whatsapp