A Smart Phone for Everybody - The New Indian Express

A Smart Phone for Everybody

Published: 29th January 2014 08:10 AM

Last Updated: 29th January 2014 12:10 PM

In a bid to bridge the gap between smart phones and feature phones, Mxit, South Africa’s largest mobile social network, has now been launched in India. The app enables users to avail features even on normal phones, which otherwise are available only on smart phones. Just a simple prerequisite of a basic data connection enables a feature phone user to experience smart phone features by downloading the app.

“India has the largest feature phone market in the world and it continues to grow with every passing day. The app has been extremely successful in South Africa (SA) and we are excited about bringing it to India,” said Sam Rufus Nallaraj, CEO of Mxit India Pvt. Ltd while speaking at the launch of the app at Hotel Taj Krishna on Tuesday.

Mxit was launched here by former South African cricketer, former coach of Team India and brand ambassador for the app, Gary Kirsten. “I am honoured to be chosen as the ambassador for Mxit’s Indian launch. From what I’ve  seen in SA, access to the information and services available through Mxit is potentially life changing to people not currently connected,” said Kirsten.

Mxit is available for download across more than 8000 different feature phones, smartphones and tablets. Available on Java,  Nokia, iOS, Android, Blackberry and Windows phone operating systems, it allows 300+ characters as compared to 140 characters  in a SMS. “The need that India has right now is to attract the second tier mobile phone users. The world is moving away from an SMS-based communication to a chat-based communication. We want to attract the college students in Guntur, Kakinada,  Vijayawada, etc,” informed Sam.

The app also works on a basic 2G connection with a limited memory. “Using Mxit, one can also access social networking sites like Facebook. After downloading the app, a person will have the option to add applications like Facebook and Youtube. It’s an app  within an app,” he added.

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