Nokia X, Snazzy and Affordable - The New Indian Express

Nokia X, Snazzy and Affordable

Published: 13th March 2014 07:23 AM

Last Updated: 13th March 2014 10:16 AM

With the affordable smart phone market in the country growing at least four times faster than the overall market for smart phones, mobile technology major Nokia has released the X series of smart phones to take advantage of this booming segment.

Conceived and designed keeping in mind the exact requirements of the segment, the phone is colourful, resilient and equipped with a User interface (UI) that looks a lot like the Windows OS — the X series’ ace is something Nokia has struggled to overcome for a long time - this particular phone can run Android apps and also features complete access to Nokia and Microsoft services.

Director of Marketing and Sales Viral Orza pointed out that this is exactly what users in the segment want right now. “These customers want one thing only. They want their phones to be unique. And right now no phone offers this range of services that the X family does,” he stated.

And perhaps the novelty of a UI that looks and performs like the Windows OS, rather more attractive than the looks of the standard Android UI, and the wide access to apps that Android provides will make this phone a market success. At least, that seems to be the thinking behind the product. According to company spokespersons at a media discussion held here on Wednesday, the phone’s USPs are a solid and attractive design and build quality, a unique UI and Nokia and Microsoft services in tandem with Android.

While the company has always been strong in design, build quality and an easy to use UI, the addition of Nokia and Microsoft services, like 3D map applications, Here Maps and Here Drive, may enable the phone to impact the segment strongly in the country and fill a vital hole in their portfolio. “We have not had a presence in this segment and that has been a major hole in our portfolio. But the X series will firmly address this and perhaps act as a stepping stone for people to buy more Windows phones like the Lumia. After all, familiarity makes it easier to make the change,” concluded Orza.

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