'Toonz' Dishes out Country’s First Web TV for Kids - The New Indian Express

'Toonz' Dishes out Country’s First Web TV for Kids

Published: 20th January 2014 10:32 AM

Last Updated: 20th January 2014 12:42 PM

Tenali’s sparkling wit, Gofrette’s colourful imagination, KidKrrish’s daring escapades and Finley’s wise life-lessons are a perfect motley giving shape to ‘Chotoonz’, India’s first web TV for children.

A venture of ‘Toonz Animation’ based in Technopark here, it is an attempt to create “a unique entertainment space for kids” using various digital platforms including web, tablet and mobile.

‘Chotoonz’, which was given a soft launch last November and is currently in the Beta testing stage, aims to provide a one-stop destination for kids where they can watch cartoons, animated movies and play Android games for free, Toonz officials said.

“It’s video-on-demand, where children can access whatever content in the Toonz library whenever they want, for free,” said Anil de Mello, head of Digital Initiatives at Toonz. “These include our cartoons and films and those for which we have digital rights. We’re also acquiring new properties.”

Presently, there are several episodes of popular Indian and international cartoon series including The Adventures of Tenali Raman (which is also the first Indian animated television series), Howzzattt, Gofrette and Finely the Fire Engine, available on www.chotoonz.tv.

Coming up are series (both home productions and acquired) such as Jil Jil Genie, Brady’s Beast and Speed Racer. The site will also have feature films like Tales of Siva, Swami Ayyappan, KidKrrish and Magic Beyond Words: The JK Rowling Story.

“Some of the international programmes being put up on ‘Chotoonz’, such as Gofrette, are being showed in the Indian market for the first time,” de Mello said.

“We’re also trying to aquire old animated series like Speed Racer.”

Having partnered with digital media giants like ‘YouTube’, ‘iTunes’, ‘Amazon’ and ‘Google Play’, the children’s web TV is Toonz’s attempt to increase its outreach and form an alternate revenue source.  

 “Our primary aim is to grow our audience as we hope to go from a business-to-business company to a business-to-consumer company,” de Mello said.

“As a revenue source, some of the programmes may be pay-per-view. While all the TV programmes will be free, some of the feature films will be made pay-per-view.

A chunk of the revenue will have to come from advertising, something we have to be very careful since it has to be child-friendly.” ‘Chotoonz’, said Toonz CEO P Jayakumar, is the 15-year-old company’s first digital initiative.  “India has seen a lot of growth in internet TV space and is now the third largest consumer of IPTV,” said Jayakumar.

“We’re using this medium to give free access to fun content for children on a regular basis.”

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