iOS 7: Apple's new operating system goes live - The New Indian Express

iOS 7: Apple's new operating system goes live

Published: 19th September 2013 09:52 AM

Last Updated: 19th September 2013 10:50 AM

iOS 7 was announced at the company's annual developers’ conference back in June where chief executive Tim Cook hailed it as “the biggest change to iOS since the iPhone”.

The event came just months after Apple posted its first slide in profits for a decade amid accusations that it had failed to innovate after the passing of founder Steve Jobs.

While the technology will come preloaded on iPhone 5s and 5c - on sale from Friday - users with old Apple devices can download iOS 7 from today. An Apple spokesperson confirmed to The Telegraph that the release will be "early evening" in the UK. Based on previous iOS releases, the software is likely to be available for download at around 18.00.

Among the major changes is a redesigned interface which has icons appearing flatter and text sharper.

The display has been designed to make the iPhone feel bigger with features crafted to reach the edge of the screen.

There will also be a new "control centre", accessed by swiping a finger from the bottom of the screen, where customers can turn on WiFi and change volume and brightness settings.

Other new features include iTunes Radio (a free internet radio service featuring over 200 stations), a torch setting for the iPhone and changes to Siri.

Craig Federighi, Apple’s senior vice president of Software Engineering, said downloading iOS 7 will be "like getting a brand new device, but one that will still be instantly familiar to our users."

The launch is being marked as a significant moment in Apple's progress after the passing of Steve Jobs, founder and CEO of the company, in 2011.

British design chief Sir Jonathan Ive said the iOS 7 was an "important new direction" when he showcased the software earlier this year.

Reacting to the launch in June the Telegraph's consumer technology editor Matt Warman predicted

 the "beautiful" operating system was likely to please fans.

"What Apple has done is show that it can cater to its own loyal fan base as well as they demand, and what that means in practice is that it's a beautiful operating system," he said.

"There is now almost no reason why an Apple user would want to go somewhere else for something that looks on screen as lovely as the hardware feels in the hand."

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