India Inked

India Inked

Online lifestyle brand Cyahi has made an indelible mark on the country’s decor landscape in a short span of two years

If you’re looking for products that go that extra mile in terms of form, function, and most of all, fun—then look no further than Cyahi. This online lifestyle brand is only a couple of years old, but it’s already become a household name among stylish homeowners. Founded by Avrine Roy and Jahnavee Sinh, who left their jobs in securitised finance and piezoelectric smart materials, respectively, to start the company in 2016, this has been a labour of love for them.  “Cyahi means ink, and the name is a homage to our first product line—paper products designed in-house which were unlike anything found elsewhere,” says CPO Sinh.

In a short span, Cyahi has inked its presence on the home decor landscape and established itself as the one-stop solution for accessories and lifestyle items. “Today, we have a plethora of products, ranging from living and dining to fashion, lifestyle and accessories. With newer categories being added every week, there is always something for our customers to look forward to,” says Sinh. 

So, there are cushion covers and throws, wall hangings, wall plates, art frames, canvases, lighting and baskets to brighten the living room and a wide range of serve ware (plates, platters, bowl, trays) in bone china, wood, bamboo and porcelain as well as vibrant table mats, coasters, mugs and teacups and storage jars, to add a dash of panache to the dining space and kitchen. The lifestyle collection boasts of a range of bags— clutches, handbags and totes, vanity bags, pouches and laptop sleeves—one for every reason, and almost matching with the season. There are also scarves and a jewellery collection, and even iPhone covers and cases.

“Our products are designed for the world, in India. While our designs are constantly evolving, we always ensure that our customers, irrespective of where they are coming from, would be happy to own our products,” says Roy, CEO. The success of Cyahi’s motley group of designers, engineers and analysts who are constantly striving to bring forth an exclusive shopping experience for its customers can be gauged from the fact that most of the products perform exceptionally well, and almost all of them have a waiting period due to the large volume of demand. “A lot of our collections get sold out within the pre-order phase,” Roy adds.

The beauty around the world, from Scandinavia to the Far-East, from flora to fauna, from warm beaches to flamingo sky and lush green forests, is the inspiration behind Cyahi’s varied and vibrant products. “Drawn by the inherent appeal of flora and fauna, many of our collections are centred around the different interpretations of this canvas. We are also known for recreating and reimagining art forms from various cultures and eras such as the Orient or the Art Deco Collection that has become quite popular with our customers,” says Sinh. 

The brand has never shied away from experimenting with designs and forms of material and playing with different colour palettes, and launched products that have global appeal but crafted without compromising on Indian sensibilities. While wood and ceramics have been the backbone of many of its popular products, the brand also plans to include new experiments in fabrics, metals and stone to add to its chic collection. The latest example of which is its new glass collection—etched crystal glassware and barware. 

“The collection features wine glasses, round glasses, champagne glasses and jars, each with a unique concept of usage, and is available in summer hues for this season. It has already become quite the hot favourite,” claims Sinh. Going by the track record of previous products, this obviously comes as no surprise.

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The New Indian Express
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