MUMBAI: Energised with the success of its campaign on the social media, the Maharashtra BJP has planned to take its campaign to the next level.
The party is all set to launch a cartoon series on the social media ahead of the Legislative Assembly polls in the state. It will be first of its kind experiment in the state.
The BJP has appointed a cartoonist to make sarcastic comments through his cartoons on the Congress-NCP’s 15-year rule. The cartoon series titled Bhaucha Dhakka (A brother’s push) is themed around a middle class family’s observations on the state’s issues and political situation.
The cartoon series will have conversations among the members of a family comprising of husband named Rambhau, wife Chandrika and son Bandya. The first part of the series will be based on recent incidents of water leakage in the newly-launched Mumbai Metro.
“Don’t worry if the government fails to supply water. Let’s go to the Metro for a bath,” Rambhau tells his family in the first part.
“We are launching the cartoon series next week on twitter handle and the facebook pages,” BJP social media cell president Jiten Gajaria told Express. “We believe that sarcasm in the form of cartoons will influence voters in a better way,” he said.