MUMBAI: The erstwhile UPA-II Government had spent `380 crore in March alone for its advertisements in electronics and print media, according to information sourced through an RTI qurey.
The government’s overall expenditure on advertisements during March 2011 and March 2014 was a whopping `2,048 crore.
On an average, the UPA-II Government spent `55.35 crore per month on its publicity in its last three years in the office.
A city-based activist Anil Galgali has received this information from the Directorate of Advertising and Visual Publicity (DAVP) under the RTI Act. He had sought details of expenses incurred by the UPA Government on advertising campaign of its various programs.
According to the DAVP, the expenses were incurred for running campaigns such as Bharat Nirman on private television channels, newspapers, websites and social media. In this period, `1,318.2 crore was spent for publicity in print media, whereas `729.78 crore on electronic media.
Interestingly, `379.53 lakh was spent on advertising in March 2014, a month before voting for the Lok Sabha elections. In this, `250.84 crore was spent for advertisements on print media and `128.68 crore on electronic media.
The RTI reply, dated June 24, stated that the government did not spend anything on publicity on Doordarshan and All India Radio till November 2012. In April 2011 and April 2013 the government did not spend on advertisements in print media.
Galgali also had sought information on the agencies who were roped in for broadcasting the advertisements and their budget.