BJP Takes Party-People Connect to Next Level

Published: 29th July 2014 06:00 AM  |   Last Updated: 29th July 2014 12:41 AM   |  A+A-


NEW DELHI: The BJP is exploring ways to reach out to voters and party cadre. Beginning Wednesday, a Union Minister will spend two hours at the BJP headquarters to listen to the grievances of party workers and address their demands.

A day after Prime Minister Narendra Modi launched a special website to engage with people, the BJP took the tech route to keep in touch with voters. Party chief Amit Shah launched a mobile app conceptualised by BJP MP from Delhi, Meenakshi Lekhi. The app will help voters of Lekhi’s Lok Sabha seat — New Delhi — to raise issues and list their grievances. Other constituencies may follow suit.

BJP leaders said that the initiatives were aimed at ensuring better coordination between the party and the government. These will help keep the party machinery well-oiled for all future elections and a Minister will have to visit the party office once a month to ensure better governance. This was decided by Modi earlier this month.

Union Minister of State for Heavy Industries P Radha Krishnan will begin the series of Ministers’ visits to the party office from July 30 between 4 and 6 pm.

Krishnan will be followed by Minister of State for Food Processing Sanjeev Kumar Balyan, who will be at the BJP headquarters on Thursday. Minister of State for Commerce and Industry, Finance & Corporate Affairs Nirmala Sitharaman will be there at the same time on Friday.

The weekly coordination meeting between the Ministers and party spokespersons is being held. Chaired by Finance Minister Arun Jaitley, this helps spokespersons and TV panelists bring out the issues of the day and the strategies to tackle them.

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