E-forums Play Brand Ambassadors of Defence

It’s raining pages on Indian defence.

Published: 11th March 2014 06:00 AM  |   Last Updated: 11th March 2014 11:39 AM   |  A+A-


It’s raining pages on Indian defence. And, their numbers are rising every day on the virtual world. While all the three major wings of services have their own websites for publicity, what seems to be overtaking these official online missions are the ones being promoted by individuals and groups, who romance the Armed Forces. Some pages engage the visitors in serious debates, while there are many purely jingoistic in nature.

The Army has maximum number of FB pages followed by the Air Force and the Navy. But, the IAF seems to be having an upper hand with many pages individually propagating its assets, including the Sukhois, the MiGs and even the Tejas.

The recent spate of scams and accidents that hit the defence have turned some of these pages into fertile grounds to vent out their anger against the establishment.

Responding to Express’ email queries, Jagan Pillarisetti one of the promoters of Bharat-Rakshak.com, a top-rated website that discusses India’s defence programmes threadbare, says that the growing number of forums act as a meeting ground for the common-minded people.

“They also help in people getting easy access to information and images. Some forums have  Evolved into highly specialised and research focused groups. A single question would bring up many supporting answers,” says Jagan, who has authored many books on the IAF.

On the number of defence pages mushrooming on the FB, Jagan feels that it has added a new dimension to knowledge-sharing. “They are providing aninstant fix to people and enable them to discuss the technicalities with fellow enthusiasts. The only issue with these FB pages are that, their formats doesn’t allow space for a serious discussion. The posts tend to get lost and searching for them is a pain. Also, the noise and signal ratio is too high,” says Jagan.

According to Krish Yadav, one of the admins of Indian Army Fans, a popular propaganda FB page with over 15 lakh ‘Likes’, it is an emotional missionrunning the page. “We depend on information from our friends in the Indian Army and media. Most visitors get emotionally connected with us and over the years we have become a one-stop window for curious followers of notjust Indian Army, but other forces as well. We have taken up many initiatives to inspire youngsters to join the Indian Army, in addition to being an a vibrant voice of the forces in spearing various recruitment drives,” says Yadav, who operates out of Delhi.

While the services want their men to stay away from various online interactive forums sighting security reasons, the Army has an official page on FB (Indianarmy.adgpi), which disseminates information periodically.

“It has helped us to read the pulse of people, which wasn’t the case before. Earlier, we had to depend on our internal mechanisms and also media reports for feedback. Our FB mission has been encouraging so far,” says an official, attached to the media wing of the Army. Interestingly, there are some pages being operated by those serving in the Armed Forces, discreetly. A Special Forces (SF) operative, currently posted in a sensitive area tells Express (via a FB message) that he started the page to inspire fellow soldiers. “We (SF) are the unsung heroes of the Armed Forces and the recently-launched page is purely to inspire fellow buddies.

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