Myntra target of internet indignation on Janmashtami over Krishna ‘ad’ it had no link to

Just when you thought the intolerance debate has lost its steam, #BoycottMyntra starts trending on twitter. Why?

Published: 26th August 2016 06:24 PM  |   Last Updated: 26th August 2016 06:24 PM   |  A+A-

myntra

Just when you thought the intolerance debate has lost its steam, #BoycottMyntra starts trending on twitter. Why?

For an ad that people thought was produced by Myntra.

Except it wasn't actually done by Myntra. The flipkart-owned company put out a statement on social media saying, "We did not create this artwork nor do we endorse this."

Actually it was a graphic from a series created by a publication ScrollDroll.

What did the graphic show?

It showed lord Krishna searching for an extra long sari on Myntra.com while Draupadi was being disrobed (A scene from Mahabharata).

Yes. That’s what triggered all that indignation on Twitter.  Here are samples:


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