Sunny Leone's 'khelo magar pyaar se' condom ad hoarding for Navratri sparks controversy in Gujarat

CAIT has said that they have not used the word ‘condom’ on their banner but the intention is very clear as the combination of words like ‘play’, ‘love’ and ‘Navratri’ are coined above the logo.

Published: 19th September 2017 08:57 PM  |   Last Updated: 19th September 2017 08:57 PM   |  A+A-

The condom ad hoarding. (Photo | Twitter)

Express News Service

GUJARAT: Big posters of endorsement of a contraceptive by Sunny Leone in Gujarat ahead of the Navratri festival has raised eyebrows as the Confederation of All India Traders (CAIT) has complained the matter to the consumer affairs department.

CAIT has said that they have not used the word ‘condom’ on their banner but the intention is very clear as the combination of words like ‘play’, ‘love’ and ‘Navratri’ are coined above the large logo of the company.

Praveen Khandelwal, secretary general, CAIT, while objecting to the said advertisement said that the manufacturers of the contraceptive have taken the marketing ethics to an all-time low.

“Their large banners in cities across Gujarat are shouting out to encourage youth to use condoms in the name of Navratri festival. Though they have not used the word "condom" on their banner, the intention is very clear as the combination of words like "play", "love" and "Navratri" are coined there,” he said.

The advertisement has also resulted in a lot of reactions on social media platforms with some terming it a cheap promotional tactic.

Khandelwal has called upon the Consumer Affairs minister Ram Vilas Paswan to take immediate cognisance of this advertisement and direct the concerned officials to ban the advertisement and take appropriate action.

The Consumer Protection Bill debate

There is a provision of punishment under the new Consumer Protection Bill, which will be presented before the Union Cabinet and would be tabled probably in the coming Winter Session of Parliament. A celebrity endorsing a product would be held liable for the quality and can be fined upto Rs 50 lakh or even banned from endorsing any other product for up to one year.

Officials said that the draft of the bill had been cleared by a group of ministers (GoM) headed by Finance minister Arun Jaitley.

In this context, the CAIT has also urged that Consumer Protection Bill which is pending before the Parliament, must be passed in its next session so that Brand Ambassadors can be brought under the ambit of the said Act.

Controversies over the Nestle India's Maggi reports had initiated a debate on whether brand ambassadors should be made liable for misleading advertisements and products not meeting the required standard.

               

 

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