355 advertisements found violating norms, education and healthcare sectors top the list

The Advertising Standards Council of India’s consumer complaints council upheld complaints against 355 advertisements of the more than 450 ads evaluated by it.

Published: 19th December 2018 02:05 AM  |   Last Updated: 19th December 2018 05:35 AM   |  A+A-

Court Hammer

Image used for representational purpose only

By Express News Service

NEW DELHI:  The Advertising Standards Council of India’s consumer complaints council upheld complaints against 355 advertisements of the more than 450 ads evaluated by it. The complaints were investigated in August and September.

Of the complaints upheld, 201 related to the education sector, 62 to the healthcare sector, 24 to the food and beverages category, 24 to personal care, seven violated BARC guidelines, and 37 were from the ‘others’ category. 

Once the complaints are upheld, the advertisers are informed of the decision and are encouraged to pull out the advertisements.

In cases of non-compliance, the ministries concerned are informed. One of the most common reasons for upholding complaints was unsubstantiated claims in the education sector, such as providing “100 per cent placement”, “guaranteed immigration”, “No.1”.

This was followed by exaggeration of product efficacy and exploitation of consumers’ lack of knowledge, and violation of Guidelines for Celebrities in Advertising, BARC Guidelines, and Drugs and Magic Remedies regulations. 

Several claims were misleading and were likely to lead to widespread disappointment to consumers, according to the ASCI.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp