EC found Doordarshan’s spot too costly for documentary

The following year, the EC decided that instead of producing a documentary, Doordarshan should be approached for producing a spot of about two minutes duration. A “proper media plan” in this

Published: 27th May 2018 02:24 AM  |   Last Updated: 27th May 2018 05:33 AM   |  A+A-

Express News Service

NEW DELHI:  The following year, the EC decided that instead of producing a documentary, Doordarshan should be approached for producing a spot of about two minutes duration.

A “proper media plan” in this regard was obtained from DD, but the EC found it to be “too costly,” sources said.

There was a U-turn following the DD proposal. At a meeting on January 30 this year, the EC decided to go back to the plan of making a short film of about 5-7 minutes in Hindi and English.

It was decided that a plan will be made for telecasting and displaying/uploading the film on social media.

“Though the organisation comes under the MHA, it is a self-reliant one. That is why the film has been stuck for so long,” a government official said.

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