ROHM enters Indian EV parts market, eyes 2-wheeler segment

New Delhi, Nov 14 (PTI) Japanese semiconductor maker ROHMtoday announced its foray into Indian electric vehiclessegment with the launch of its late...

New Delhi, Nov 14 (PTI) Japanese semiconductor maker ROHMtoday announced its foray into Indian electric vehiclessegment with the launch of its latest low power and energyefficient solutions, mainly targeting two-wheeler category.

The company, which supplies parts to the likes of HeroMotoCorp backed Ather Energy, is seeking to tap on growth ofelectric vehicles (EVs) in India where two-wheelers segment isexpected to play a major role.

It has introduced in the Indian market a new power supplyintegrated circuit which is based on its Nano Pulse ControlTechnology that is required for 48V automotive systems,including mild hybrid vehicles.

"Out of our total business in India, 60 per cent comesfrom the automotive business and out of that 80 per cent comesfrom two-wheelers, where our focus is on with our newproduct," ROHM Semiconductor India Managing Director DaisukeNakamura said here.

Elaborating on the company's focus on electric two-wheelers in India, ROHM Semiconductor India - Head IndiaDesign Centre, Britto Edward Victor said the segment has hugepotential and innovation will drive the growth of EVs in thecountry.

"At present, EV market in India is at a very nascentstage. It is expected to grow but major traction will comefrom the two-wheeler segment, where customisation to suitlocal requirements will accelerate the growth," he added.

Victor said ROHM's new Nano Pusle Control Technologybased integrated circuit is suitable for 48V automotivesystems, which is mostly being used by pure electric two-wheelers, besides mild hybrid vehicles. PTI RKL ADIBAL.

This is unedited, unformatted feed from the Press Trust of India wire.

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