Hamdard ties up with Barista for RoohAfza drink
New Delhi, Oct 11 (PTI) FMCG firm Hamdard Laboratories,which makes the RoohAfza drink, has entered into a strategicpartnership with coffee chain Barista to attract themillennial generation.
Around 100 Barista stores would serve cold beveragesRoohAfza Shakerato and Masala RoohAfza, it said in astatement.
Hamdard Chief Sales and Marketing Officer Mansoor Alisaid: "This endeavor is a part of the transformational phasethat Hamdard is currently in. One of the key focus areas is toestablish a connect for RoohAfza with the millennial of today,and be available to them in the formats and environment theyhang out in."Barista CEO Puneet Gulati said: "Our endeavor is to lineup more exciting offerings in times to come. Our associationwith Hamdard is a testimony to the fact that we keep havingnewer reasons for guests to visit our stores." PTI KRHABM.
This is unedited, unformatted feed from the Press Trust of India wire.