New Delhi, Jan 12 (PTI) With an aim to capture a biggerpie in the domestic paints market, housing material makerKamdhenu today said it has joined hands with Spanish firmGraphenstone to launch high quality, eco-friendly volatileorganic compound (VOC) free paints in India.
"I see a market for this kind of product in India. Thesepaints are free of VOC emission and are eco-friendly andabsorbs carbon dioxide from air due to its lime and graphene-based properties," Kamdhenu CMD Satish Agarwal told PTI.
Graphenstone is a leading global paint manufacturer.
Under this tie-up, these products will be exclusively importedand marketed by Kamdhenu Ltd in India, he said.
The Indian paint market is of over Rs 60,000 crore andwill grow to Rs 70,000 crore in 2019-20, so Kamdhenu wants tograb this opportunity and put with itself a larger slice ofit, he said.
He further said that "these products are 'cradle-to-cradle' certified under gold level which is the highestcertification from any agency in the world".
The company is already into paint but this kind ofproduct was not part of its product mix earlier. Kamdhenu willuse its strong network of paint dealers spanning across Indiato tap the growing demand for high quality, easy-to-use, safeand eco-friendly paints in the country, Agarwal said addingthere are about 4,000 dealers.
"We are glad to be associated with Kamdhenu Ltd for thelaunch of such product in India. These paints are free fromvarious harmful chemicals and substances such as formaldehyde,benzene, etc," Gian Carlo, Marketing and CommunicationDirector, Graphenstone, said.
Kamdhenu-Graphenstone range of paint products are non-toxic, free of VOC emissions, have no odour and can be tintedto any colour with non-toxic tints, he said.
"These are produced from fewer than 250 chemicalcomponents and more than 98 per cent of these chemicals arederived from plant sources and minerals. The raw materials arealso low in toxic substances, renewable and feature a lowenvironmental footprint," he added. PTI ABIMKJ.
This is unedited, unformatted feed from the Press Trust of India wire.