Anand-Carlsen bout hottest trending # on Twitter
By Vishnu Prasad | Published: 15th November 2013 11:38 AM |
If you thought chess was not a spectator sport, think again. If the numbers generated during the ongoing World Championship final are anything to go by, the game has caught the imagination of people. As many as 80 million viewers watched the highlights of the third round of the final between Viswanathan Anand and Magnus Carlsen on Doordarshan. As many, if not more, are hooked to the game through Twitter and other social networking sites. Never has chess been so keenly followed in the country since a young Anand took on Garry Kasparov on top of the World Trade Centre in 1995. And if chess fans depended on radio bulletins and TV news flashes back then, they have Twitter and mobile applications now.
The tournament’s official hashtag #FWCM2013 was one of the top trending terms on the social networking site during the first three games. But during the gruelling fourth game, interest spiked with #FWCM2013 the top trending term in India and #AnandCarlsen the third most trending. Locked in between was #thankyousachin, something that was expected to comfortably eclipse any other topic of discussion on the eve of Sachin Tendulkar’s final test.
Taking advantage of the Twitter revolution are a handful of Indian Grandmasters — Parimarjan Negi, Abhijit Gupta, RB Ramesh, P Harikrishna, Sahaj Grover and Vidit Gujrathi. “It is fun debating and analysing every move with other players,” said GM Abhijit Gupta.
The official apps for the tournament have also emerged a powerful tool for fans. Majority of the 18,500 downloads of Android apps are from India, said Asim Pereira, who created the app for Android. Meanwhile, Doordarshan has managed to secure advertisers for highlight packages too.